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Holy Cow Canvas

Ad Spend
$441
↓ 97.3% vs prev period
Ad Sales
$518
↓ 98.9% vs prev period
ACoS
85.1%
↑ 145.9% vs prev period
ROAS
1.18×
↓ 59.3% vs prev period
Clicks
376
↓ 97.2% vs prev period
Orders
4
↓ 98.1% vs prev period
CPC
$1.17
↓ 1.1% vs prev period
CPA
$110.14
↑ 41.7% vs prev period
CVR
1.1%
↓ 30.2% vs prev period
Executive Summary
Spend Trend — Ad spend is down 97.3% period-over-period ($441 vs $16,089).
ACoS Position — Blended ACoS is 85.1% against a 30.0% target.
ROAS vs Target — ROAS is 1.18× against a 3.50× target.
12-Week Trend — Spend, Sales & ACoS
Campaign Type Breakdown
SP
$375
85.1% of spend
ACoS 87.4%
ROAS 1.14×
CPA $124.96
CPC $1.39
SB
$66
14.9% of spend
ACoS 73.8%
ROAS 1.36×
CPA $65.67
CPC $0.62
Advertised vs Non-Advertised Products
Product Coverage
0
Advertised609
Not advertised-
Advertised Product Sales
-
- of product sales
Orders0
Non-Advertised Product Sales
-
- of product sales
Orders0
Import Total Sales by ASIN to compare advertised and non-advertised product revenue.
Negative Management & Waste Control
Active Negatives
11,968
Keywords3,125
Product targets8,843
Coverage
51.8
negatives per campaign
Campaigns231
Ad groups5,081
L28 Zero-Order Waste
$0
search terms with spend and no orders
Match Type Performance & Targeting Control
Current Targets
86,193
Enabled32,230
Paused46,910
L28 Measured Targets
0
Spend$0
Sales$0
Target KPI
0.0%
L28 ACoS
ROAS0.00x
CPA—
Match Type Targets Spend Sales ACoS ROAS CPA CVR
Current Target Count by Match Type
Match Type Targets Enabled Paused Archived Avg Bid
Exact 49,793 21,399 27,147 1,200 $0.67
Phrase 35,523 10,560 19,225 5,694 $0.50
Broad 877 271 538 33 $0.86
Campaign Match Type Structure
Campaigns With Targets
169
Current targets79,140
Mixed Match Campaigns
43
25.4% of analyzed campaigns
Structure Split
One ad group mixed19
Split by ad group23
Some mixed ad groups1
Campaign Structure Match Types Ad Groups Targets Spend Sales ACoS CPA
TAKEN (Football Stadiums) - FSTM - SP - Manual - 9/14/22 Match types split across ad groups Broad, Exact, Phrase 24 290 $0 $0 0.0% —
TAKEN (Baseball Stadiums) - BSTM_E - SP - Manual - 8/28/22 Match types split across ad groups Broad, Exact, Phrase 16 231 $0 $0 0.0% —
TAKEN (United States) - NPTM - SP - Manual - 9/29/22 Match types split across ad groups Broad, Exact, Phrase 8 76 $0 $0 0.0% —
TAKEN (World Map) - MWWM - SP - Manual - 10/8/22 Match types split across ad groups Broad, Exact, Phrase 5 48 $0 $0 0.0% —
TAKEN (World Map) - TMWo4AA - Manual - 11/5/22 Mixed inside some ad groups Broad, Phrase, Exact 7 41 $0 $0 0.0% —
TAKEN (World Map) - TMWo5AA - Manual - 11/6/22 Match types split across ad groups Broad, Exact, Phrase 7 39 $0 $0 0.0% —
TAKEN (United States) - MOD - NPSM - SP - Manual SQ leads - 3/12/24 Match types split across ad groups Broad, Exact, Phrase 37 37 $0 $0 0.0% —
TAKEN (United States) - NPTMo3 - Manual - 11/19/22 Match types split across ad groups Broad, Phrase, Exact 7 37 $0 $0 0.0% —
TAKEN (United States) - NPTMo1 - Manual - 11/19/22 Match types split across ad groups Phrase, Broad, Exact 7 35 $0 $0 0.0% —
WCWM - SP - Manual SQ leads - 3/18/24 Match types split across ad groups Broad, Exact, Phrase 33 33 $0 $0 0.0% —
TAKEN (World Map) - NVTM - SP - Manual - 8/5/22 Match types split across ad groups Broad, Exact, Phrase 3 29 $0 $0 0.0% —
TAKEN (Nascar Tracks) - NRTM - SP - Manual - 10/12/22 Match types split across ad groups Broad, Exact, Phrase 3 28 $0 $0 0.0% —
TAKEN (World Map) - CRWM - SP - Manual - 7/30/22 Match types split across ad groups Broad, Exact, Phrase 3 28 $0 $0 0.0% —
TAKEN (World Map) - RWM - SP - Manual - 8/15/22 Match types split across ad groups Broad, Exact, Phrase 3 28 $0 $0 0.0% —
USKM_CL_Manual - 7/15/22 All match types in one ad group Exact, Phrase, Broad 1 28 $0 $0 0.0% —
TAKEN (United States) - GNTU - SP - Manual - 8/21/22 Match types split across ad groups Phrase, Broad, Exact 3 27 $0 $0 0.0% —
TAKEN (Europe) - TMEo5 - Manual - 11/17/23 Match types split across ad groups Broad, Phrase, Exact 3 24 $0 $0 0.0% —
TMEo4 - Manual - 11/17/23 Match types split across ad groups Phrase, Broad, Exact 3 24 $0 $0 0.0% —
TAKEN (United States) - FHUS_Manual - 6/22/22 All match types in one ad group Exact, Broad, Phrase 2 22 $0 $0 0.0% —
TAKEN (B07BR6JFYT) - MOD - TMW - SP - Manual - 8/17/22 Match types split across ad groups Broad, Exact, Phrase 3 21 $0 $0 0.0% —
TAKEN (Headline Ad) - Sponsored Brand - 08082024 All match types in one ad group Exact, Phrase, Broad 1 21 $0 $0 0.0% —
TAKEN (World Map) - FHWM_Manual - 6/22/22 All match types in one ad group Exact, Phrase, Broad 1 21 $0 $0 0.0% —
TAKEN (United States) - NVUS - SP - Manual- 10/12/22 Match types split across ad groups Broad, Exact, Phrase 3 16 $0 $0 0.0% —
GUSA - SP - Manual- 10/11/22 Match types split across ad groups Broad, Exact, Phrase 3 15 $0 $0 0.0% —
TAKEN (United States) - NPSM - SP - Manual RV - 3/12/24 Match types split across ad groups Broad, Exact, Phrase 11 11 $0 $0 0.0% —
TAKEN (World Map) - WCWM - SP - Manual OFs - 3/18/24 Match types split across ad groups Broad, Exact 10 10 $0 $0 0.0% —
TAKEN (Europe) - GNTEo6 - Manual - 6/7/24 Match types split across ad groups Broad, Phrase 2 4 $0 $0 0.0% —
TAKEN (United States) - NPSM - SP - Manual NPTM leads - 3/12/24 Match types split across ad groups Exact, Phrase 4 4 $0 $0 0.0% —
SP - canvas world map 1 - Ex/Ph - 041326 All match types in one ad group Exact, Phrase 1 2 $0 $0 0.0% —
SP - canvas world map 2 - Ex/Ph - 041326 All match types in one ad group Phrase, Exact 1 2 $0 $0 0.0% —
SP - canvas world map 3 - Ex/Ph - 041326 All match types in one ad group Exact, Phrase 1 2 $0 $0 0.0% —
SP - framed world map 1 - Ex/Ph - 041326 All match types in one ad group Exact, Phrase 1 2 $0 $0 0.0% —
SP - framed world map 2 - Ex/Ph - 041326 All match types in one ad group Exact, Phrase 1 2 $0 $0 0.0% —
SP - framed world map 3 - Ex/Ph - 041326 All match types in one ad group Phrase, Exact 1 2 $0 $0 0.0% —
SP - large world map 1 - Ex/Ph - 041326 All match types in one ad group Phrase, Exact 1 2 $0 $0 0.0% —
Retail Health Trend — Sessions & Revenue (L84)
Branded vs Non-Branded Split (SP Search Terms)
Branded
$1
0.4% of total spend
ACoS: 99,900.0%
Non-Branded
$335
99.6% of total spend
ACoS: 106.3%
Audit Findings 1 Critical 4 Warning
Critical ACoS Above Target
Blended ACoS is 85.1%, significantly above the 30% target.
  • Pause campaigns above 2× target ACoS
  • Segment branded vs non-branded spend
  • Add negatives to reduce irrelevant clicks
Warning Significant Spend Decline
Total ad spend dropped 97.3% period-over-period ($16,089 → $441).
  • Check for paused campaigns or budget caps
  • Confirm bids are competitive in auction
Warning Ad Sales Declining
Attributed ad sales fell 98.9% compared to the previous period.
  • Review top-converting campaigns for bid erosion
  • Check for listing issues on top ASINs
Warning Conversion Rate Below 5%
CVR of 1.1% suggests listing quality issues or misaligned targeting.
  • Audit listing main image, title, and A+ content
  • Review keyword relevance — broad/auto campaigns may need tightening
  • Check pricing vs category average
Warning Account Requires Recovery Plan
Account is flagged for recovery mode. Growth strategies should be deferred until profitability is restored.
  • Prioritize profitability over volume
  • Consolidate to top-performing campaigns only
Insight Account Marked Scale-Gated
Increasing ad spend is unlikely to improve returns until underlying constraints are resolved.
  • Identify and resolve scale-gating issues before increasing budgets
Insight No Seller Central Data Available
TACoS and organic traffic metrics cannot be computed without Business Report data.
  • Import the Sales & Traffic by ASIN report from Seller Central
4-Week Action Plan
Week 1
High ACoS Above Target
Blended ACoS is 85.1%, significantly above the 30% target.
Impact: Immediate ACoS/waste reduction
High All SP Campaigns
Add campaign-level and ad-group-level negatives to eliminate irrelevant traffic
Impact: 5–15% spend reduction with same or better ROAS
Week 2
High Top-spend campaigns
Right-size bids based on actual CPA, target ACoS, and placement performance
Impact: 10–20% ACoS improvement on optimized campaigns
Medium Auto and broad match campaigns
Move converting search terms into exact-match campaigns for budget control
Impact: 15–25% CVR improvement on harvested exact-match terms
Week 3
Medium Campaign architecture
Separate branded, non-branded, competitor, and category campaigns for clear reporting
Impact: Better budget allocation and reporting clarity
Week 4
Low Sponsored Brands & Display
Upper-funnel coverage captures new-to-brand customers and lifts branded search
Impact: NTB customer acquisition, 10–20% branded search lift